During my time at Java Hub, I was tasked to refresh our stand-alone coffee products from the ground up to portray a youthful and modern take, steering away from the widely used vintage look most coffee brands adopt. In doing so, it allowed us to drive differentiation from other mainstream competitors and evolve our brand, targeting a new generation of coffee drinkers.

 

At Java Hub, It wasn't about appealing to individuals who already love speciality coffee. It was about introducing fresh, great-tasting coffee to new coffee lovers looking for something different.